If the first decade of agile development was about building products the right way, it might be said the last five years have been focused on building the right product. Creating innovative products is still a challenging and elusive pursuit. We have years of experience helping teams adopt design and discovery practices like prototypes, user interviews, personas, story mapping, sketching, user journeys, and release slicing. Still, there are untapped approaches for unlocking innovation in product discovery.
We've found value building personas using persona characteristics rather than stereotypical or archetypal users. Personas can be created starting with well known celebrities or character types, which could lead to new ideas and perspectives for innovation.
We've also explored writing stories based on a model for storytelling taught by Robert McKee (mckeestory.com), a well-known screenwriting teacher to help teams move beyond simple narrative structures to come up with better product ideas.
Bring your own ideas for additional ways of approaching product discovery. They can be experimental, partially-formed, and theoretical. We’ll experiment with these alternative approaches to product discovery. We'll form questions for exploration, even continuing to explore these new ideas in small groups well beyond the end of the conference. Learning Outcomes: Attachments: