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Monday, July 25 • 2:00pm - 3:15pm
Build, Measure, Learn is Not Enough (Amanda Stockwell) POPULAR

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The Build, Measure, Learn loop is at the center of the Lean Startup approach and has been a successful model across the Agile world at large. While the framework for collecting iterative feedback and the focus on building a Minimal Viable Product (MVP) are great, the way most companies implement Build, Measure, Learn isn’t as effective as it could be. Here’s why: most companies still jump right in to building a skeleton version of a product, assuming that they can only get good feedback once they have something working to show users. However, there is much about the users and their needs that you can investigate far before you build even the simplest prototype or landing page. You can learn before you start building.
I will demonstrate this theory with examples from several client projects and provide tips for teams to infuse learning into their process as soon as possible.
Learning Outcomes:
  • Overview of the Build, Measure, Learn loop and its benefits
  • Understanding of how the Build, Measure, Learn loop can be augmented to better test concepts
  • Concrete tips for infusing learning into the process as early as possible

avatar for Amanda l Stockwell

Amanda l Stockwell

Principal, Stockwell Strategy
Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies. She has spent most of the last decade focused on finding innovative ways to understand... Read More →

Monday July 25, 2016 2:00pm - 3:15pm EDT