Many stakeholder management frameworks lack a fundamental human element. Focusing only on stakeholder power, influence, interest, and availability fails to get at the heart of real implementation efforts - human connection, and the interpersonal obstacles that govern how we work together. Some typical scenarios:
Meet Tiffany. She's the Senior VP of Product Management whose travel schedule is overbooked and who's inbox is a labyrinth fast-moving company decisions and information. Over lunch with a client in China, she quickly responds with healthy skepticism on her mobile between courses, bringing a once-smooth release screeching to a halt.
Meet Sanjay. He's an underslept Project Manager who has just welcomed his first daughter. Both his family and work demands have tripled in the last week, which often puts him out-of-the-loop on vital information. He calls frequent one-hour meetings to hear the latest buzz about the lean-agile transformation, unintentionally clogging up the works.
Meet Felipe. He's the Senior VP of Engineering who owns the enterprise transformation and knows his upcoming promotion depends on its success. This drives him forward in ways that can often isolate his team.
Meet Lin. After crunching numbers, Lin is vocal about reality vs. expectations and proposes a different strategy. You've never worked with Lin, but she has unwittingly shut down your entire plan for this release.
How do you deal with this plethora of personalities? In this session, you'll learn a stakeholder management framework which has been used successfully in many transformations, small and large. Based on where a stakeholder falls within one of four quadrants, you'll be able to tune your interactions for success.
Learn the secret of identifying your own Tiffany, Sanjay, Felipe, and Lin… and WIN! Learning Outcomes:
- Classify stakeholders into the four basic stakeholder groups
- Identify communication methods best suited for each group
- Implement a stakeholder management plan