Abstract: Has your team or organization ever delivered a fun, shiny solution, only to realize later it was a solution to a problem that doesn't exist? Has your team ever felt the features you developed were treating symptoms without ever really identifying users' underlying problem?
A3 Thinking (pioneered by Toyota) is a method for problem exploration and validation. It can mitigate the risk of delivering unneeded products and features by helping to identify, explore, and validate problems and solutions in a disciplined manner. During this workshop, attendees will learn how to use an empathy map, a common UX tool, to inform the A3 process, write great hypotheses, and design effective experiments. This workshop is ideal for those in a UX role or anyone working on an Agile team currently using personas or empathy maps.
Learning Outcomes: - Create an empathy map
- Use the empathy map to add constraints to the A3 and experimentation processes
- Generate an A3
- Use A3 Thinking to validate problems and solutions
- Use A3 Thinking to remove subjectivity from the problem identification and exploration process
- Understand how to use an empathy map or persona to introduce your team to A3 Thinking
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