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Tuesday, July 26 • 2:00pm - 3:15pm
UX and A3 Thinking: User First Problem Exploration (Catherine Swetel, Michael Caponero) POPULAR

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Has your team or organization ever delivered a fun, shiny solution, only to realize later it was a solution to a problem that doesn't exist? Has your team ever felt the features you developed were treating symptoms without ever really identifying users' underlying problem?
A3 Thinking (pioneered by Toyota) is a method for problem exploration and validation. It can mitigate the risk of delivering unneeded products and features by helping to identify, explore, and validate problems and solutions in a disciplined manner. During this workshop, attendees will learn how to use an empathy map, a common UX tool, to inform the A3 process, write great hypotheses, and design effective experiments. This workshop is ideal for those in a UX role or anyone working on an Agile team currently using personas or empathy maps.
Learning Outcomes:
  • Create an empathy map
  • Use the empathy map to add constraints to the A3 and experimentation processes
  • Generate an A3
  • Use A3 Thinking to validate problems and solutions
  • Use A3 Thinking to remove subjectivity from the problem identification and exploration process
  • Understand how to use an empathy map or persona to introduce your team to A3 Thinking

avatar for Michael Caponero

Michael Caponero

Visiting Scientist, PraxisFlow
Mike is a “visiting scientist” at PraxisFlow, where he uses his instructional design skills to continuously improve and adapt trainings to effectively meet current clients’ needs and contexts by engaging participants in the active construction of knowledge of lean/agile/strategy... Read More →
avatar for Cat Swetel

Cat Swetel

Engineering Manager, Verica
Cat specializes in lean inspired, data informed leadership and coaching. She is passionate about increasing diversity in STEAM as a means of creating the possibility of a more equitable human future based on generative institutions. In her leisure time, Cat enjoys making jokes about... Read More →

Tuesday July 26, 2016 2:00pm - 3:15pm EDT
Hanover C