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Wednesday, July 27 • 3:45pm - 5:00pm
Fortune-teller to scientist: a lean approach to predicting successful products (Kylie Castellaw, Hugo Corbucci) POPULAR

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Telling the future is hard but telling the past is easy. As they say, hindsight is 20/20. We all have stories of products that we should have known would fail. It usually goes this way:
Your company invests a lot of money to get the A-team together to create a critical piece of software. The team has impressive iterations and delivers high quality software with smooth, on-time releases. But then it doesn’t perform well in the marketplace, the investors retract, and eventually there’s no alternative but to kill the product and disband the team. Looking back, there must have been a better way.
In this workshop, we’ll use lean experimentation to predict a product’s future (spoiler alert: it’s all about science). We’ll work on defining problem statements, agreeing on metrics and measurements, creating hypotheses and designing tests. In the end, you’ll be ready to experiment your way to success.
So follow Linda Rising’s advice: Be brave! Try an experiment. Get ready to let your inner scientist out!
Learning Outcomes:
  • How to agree on a problem statement and associated business metrics
  • How to formulate a testable product value hypothesis
  • How to design tests for a product value hypothesis
  • How to keep learning until you find the right value

avatar for Hugo Corbucci

Hugo Corbucci

Senior Software Engineer, DigitalOcean
Talk to me about why techies should know about the business and how they can contribute. Happy to talk about Lean Experimentation and evolving software and teams from experiments to full live production.

Wednesday July 27, 2016 3:45pm - 5:00pm EDT