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Thursday, July 28 • 10:45am - 12:00pm
What did they *Really* Want? Bottom Line Impacts of Customer Collaboration (Bernie Maloney) POPULAR

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Have you ever heard a customer say “That’s what I asked for, but not what I wanted / needed.”? Do you wish your teams, your stakeholders or your clients tangibly grasped the impact of collaboration and direct engagement? Would you like to be able to demonstrate those benefits with evidence?
This hands on workshop will focus on the impact of Collaboration over Contracts to business outcomes. Through 3 sprints of producing simple products, participants will get a feel for the difference between what customers say they want, and what they truly wanted. They’ll see what it really can mean to Welcome Changing Requirements. And we’ll explore how easily and often we might encounter tendencies that distract us from Collaboration. We’ll wrap up with data collected through prior workshops that can be used to demonstrate the bottom line improvements that can come when we focus on collaboration and communication with customers.
This workshop is targeted at early stage product owners, product managers and delivery teams. Coaches, Managers and Executives may benefit from the data demonstrating the positive impacts to business outcomes, especially when encountering stakeholders and customers skeptical of or resistant to interacting directly or regularly with delivery teams.
Want to deliver what customers truly want? Come experience and see first hand the impact on business outcomes of a focus on Collaboration over Contracts.
Learning Outcomes:
  • discover behavioral tendencies that might diminish customer collaboration
  • demonstrate and quantify the effects on business outcomes of improving collaboration
  • discuss the impact of Early and Continuous Delivery on not only satisfying requirements, but also increasing collaboration and communication with customers

avatar for Bernie Maloney

Bernie Maloney

Agile Coach | Accelerating Genius, Persistent Systems
Bernie’s career started with a flash and a bang. Literally. His first position was designing devices that protect telephone networks from lightning strikes. A few career pivots later, he had a flash of insight: it was possible to tap into latent potential in every person, every... Read More →

Thursday July 28, 2016 10:45am - 12:00pm EDT