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Thursday, July 28 • 10:45am - 11:15am
Transforming an Advertising Agency: Bringing an Agile Mindset Beyond Engineering (David Grabel, Staci Dubovik) POPULAR

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Vistaprint transformed its software development teams to Agile, reducing release cycles from 18 months to 3 weeks. But Marketing had to move faster to match this pace. The bottlenecks seemed to be in Creative (the in-house advertising agency). Could Agile work for Creative? Yes it could!
With a combination of in-depth training, embedded coaching, big visible boards, and a focus on the agile mindset, we reduced the lead time for one of our Creative Agency teams (North American email) from 8 weeks to 9 days. The cycle time dropped from 15 days to 4. Late night and weekend work disappeared. The on-time delivery rate soared and quality did not suffer. This approach is now being used to spread the Agile mindset (and best practices) to our managers, senior leaders and European operations. Showing that Agile works well outside of software is providing the traction for an enterprise-wide transformation.
In this presentation, we will explain the challenges we faced and the key steps that made this transformation successful. We will explain our engagement model and how we applied the Agile Marketing Values & Principles.
Lessons Learned from Your Experience:
  • Attendees will learn how to:
  • Initiate a Lean & Agile Transformation beyond software
  • Teach a set of Agile values and principles that are not tied to software
  • Apply an Agile coaching engagement model for the Creative Economy
  • Use small experiments to address relationship and trust issues

avatar for Staci Dubovik

Staci Dubovik

Lean/Agile Coach, Vistaprint
avatar for David Grabel

David Grabel

Enterprise Agile Coach, Fidelity Investments
David Grabel is an enterprise agile coach consulting at Fidelity Investments bringing Agile to the entire organization. He has introduced Scrum, Kanban, XP, and SAFe at both small and large organizations. His previous clients include Vistaprint, Trizetto, Bose, and PayPal where he... Read More →

Thursday July 28, 2016 10:45am - 11:15am EDT