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Monday, July 25 • 10:45am - 12:00pm
Being Agile to become Customer centric (Angel Diaz-Maroto Alvarez) POPULAR

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The first principle of Agile manifesto says "Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.” But, Is our highest priority to delight our customer, or to delight our sponsor. Do we understand who the real customer is and behave accordingly?
I’ve often seen Agile teams producing software aimed to delight: another departments within their organization, an external organization hiring their development services, their management or even their Product Owners. But, are those the ones to be delighted by the product in development?
I believe that software is awesome when it helps creating awesome experiences to the people the organization is serving. To create those delighting experiences is very important to understand who your real customer is and empathize with him. This session is aimed to create that awareness and to introduce some practical tools that can help creating a "Customer Centric” Agile implementation and culture in organizations.
Learning Outcomes:
  • The listener will get from this session easy-to-apply tools to equip their Agile implementation an extra focus on their real customer to maximize customer satisfaction and create an important foundation for the buy-in of Agile by the business.
  • Such as:
  • Connecting User Story Maps with Customer Journey map
  • Including Personas and Customer empathy tools in inception
  • Reverse Sprint reviews (The customers does the demo for the team)
  • Creating a Customer centric culture in dev teams using "Customer Centric Epics"

avatar for Angel Diaz-Maroto Alvarez

Angel Diaz-Maroto Alvarez

Agile Coach, Agilar
Angel is a very energetic CEC (Certified Enterprise Coach by the Scrum Alliance) who truly enjoy challenges. Making Agile work in complex environments is his specialty and passion. Currently he’s part of Agilar, one of the leading Agile coaching firms in Europe and Latin America... Read More →

Monday July 25, 2016 10:45am - 12:00pm