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Wednesday, July 27 • 2:00pm - 3:15pm
Beyond Lean UX: Making Enterprise Agility and Scrum more User-Centred (Matthew Hodgson) POPULAR

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We get the best feedback from working software over documentation, says Alistair Cockburn when commenting recently on the Agile Manifesto. And while some look at enterprise use of Lean UX to make us more customer focussed with feedback loops, what can we do instead to make Scrum at scale more user-centred? How can we better leverage its powerful P-D-C-A learning loops at scale as an integral part of continuous delivery?
Come and listen about a meta framework that combines Lean UX, user-centred design and Design Thinking to empower Scrum teams at scale to:
  • Be more user-centred by leveraging both user-experience (UX) and customer experience (CX) methods
  • Identify and dissuade Lean UX anti-patterns from creating waste
  • Collaboratively build team knowledge about users' context, triggers in a way that creates software fit for fast feedback over throw away artefacts
  • Share and build patterns between teams to expedite delivery and data collection to verify investment hypotheses through program layers
  • Leverage SAFe's centralisation vs decentralisation paradigm so economically sensible decisions about investment are made at the appropriate level
  • Empower executives to make informed investment decisions about their products with data and feedback from their Scrum teams
Learning Outcomes:
  • The difference between UX and CX
  • What happens when you teach Scrum teams about CX, UX and make them user-centred in their focus
  • Using Lean UX as a backlog refinement learning pattern
  • Integration of Lean UX patterns across portfolio, program and team decision layers
  • Identifying Lean UX anti-patterns and treating them

avatar for Matthew Hodgson

Matthew Hodgson

Lead Partner for Enterprise Agile Transformation, Zen Ex Machina
Matthew has been using psychology to further ICT cultural change goals for 20 years. He is a contributing author to the books 'The Emergence of the Relationship Economy' and 'The Psychology of Aid' and continues to publish in international journals in the fields of psychology on the... Read More →

Wednesday July 27, 2016 2:00pm - 3:15pm EDT