Agile2016 has ended
Back To Schedule
Wednesday, July 27 • 10:45am - 12:00pm
Double the dollar; Cut the features your stakeholders want that your customers don't need (Paul Smith, Mark Ferencik) POPULAR

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Limited Capacity full
Adding this to your schedule will put you on the waitlist.

The Standish Group’s annual Chaos Report shows the success (meaning on time, in budget, in scope) of Agile projects at 42% with Waterfall projects at just 14%. Clearly a big win for agile. However the report also shows that 50% of the software features still go unused. We end up with code which never gets used which is still being maintained at high cost.
Agile by itself is not enough. We will describe how techniques drawn from User Centered Design can help to highlight and eliminate the unused features while also building a metric driven backlog for development. These techniques will be familiar to anyone with Lean Startup - just enough detail at each stage to be successful, with early and often testing of the results.
This session will provide an overview of this user centered approach followed by a deeper dive into each stage of the process. Following this we will then:
  • Demonstrate how to use a minimal preparation task analysis method to observe users and gather metrics
  • Show how the metrics gathered can be used to help identify the highest possible value and steer stakeholders away from those features which will not be used
  • Verify back to end customers the user stories through a task map, providing a single view of all user needs
  • Show how the design can be quickly reviewed and tested at low cost and effort
  • Describe how the development team is engaged throughout to spread the understanding of where the true value lies.
This session is for anyone who wants to maximize the impact of their software delivery:
  • UX practitioners wanting to learn an approach for engaging with Agile teams
  • Developers who want to ensure their software will be used
  • Stakeholders who are struggling to articulate what should be built
  • Managers who want to maximize the impact their software teams have.
We have trained this approach to an IT department of 180 people at one of the largest pharmaceutical companies and have seen some tremendous results. These easy to learn techniques are a simple retooling of personnel and practices already in place.
We commonly hear phrases from business analysts who have gone through this process “I’ve been supporting these users for 5 years and I had no idea this was what they were actually doing.”
Learning Outcomes:
  • Understand that Agile can inadvertently promote the delivery of expensive unused software
  • Learn how interviews using a task directed protocol can be used to quickly understand and quantify user needs.
  • Learn how quick sketching and low fidelity mockup techniques are used to test concepts quickly and give solid guidance for pivot decisions
  • Learn how to use the metrics gained from interviews and observations to help form a prioritized backlog with only features which have true business value
  • Understand how this approach can help cut out low/no use features and maximize return on investment by focusing the team on the highest value aspects.

avatar for Mark Ferencik

Mark Ferencik

Product Owner/UX Designer, McKesson Specialty Health
For over 14 years I have been slugging it out in IT to make sure users and good design are at the forefront of how development projects are approached. I bridge a gap between user experience design, usability research and Agile development practices. First and foremost I am a designer... Read More →
avatar for Paul Smith

Paul Smith

I've been leading the change to Agile in a risk averse pharmaceutical company for over three years, acting a both coach and practitioner. My highest satisfaction is seeing the "lightbulb" moment in teams and see them internalize the process for themselves.

Wednesday July 27, 2016 10:45am - 12:00pm EDT